Visual+Literacy



My interpretation of this image when I first look at it and before reading the information is that this image will be about food. It looks like it would have something to do with either chicken or fast food in general. The placement of the pictures as well as their relative size in comparison to the words draws your attention to them which then leads the eye to the accompanying words. In the terms of the PAT model, in the example from the PowerPoint with the Statue of Liberty (Gestalt 2 Contiguity) the placement of the objects draws attention to the words, I do think that the placement of the objects could have been better though, the size of the KFC bucket and Big Mac are large enough that they over shadow the title “Overproteined”, to the point that I did not notice it the first few times I looked at it, the images led my eye to the words but skipped over the title. The different colors in each square is appealing and eye catching, I think it makes things more interesting and more likely not to be ignored, however I think for some people it might distract from the images. I do think the visual is a bit cramped, the bold lines between the colored boxes does help with that though. To improve this visual the title “Overproteined” needs to have more attention drawn to it, it is overshadowed by the images. Possibly making it larger, using all caps, changing the color, or putting it above the actual chart in between the Big Mac and KFC bucket would help that. Having the texts within the boxes centered instead of aligned to the left would be more appealing in my opinion as well. For me the main issue is the title though, improving that would prove most beneficial.